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Miu Miu: Young & Edgy

Miuccia Prada on the runway, Spring 2007 Menswear season, Milan

Miuccia Prada on the runway, Spring 2007 Menswear season, Milan

MILAN, Jun 25, 2006 (Updated Nov 26, 2008 / FW/ — Prada almost has a hundred-year history. Established in Milan in 1913 by Mario Prada, Fratelli Prada catered luxury leather goods to the rich and influential. Miuccia Prada, Mario’s granddaugther, inherited the business in 1978.

Miu Miu is the youthful label created by Miuccia Prada to complement the company’s main label, Prada.

Always considered a ‘younger sister’ of Prada, Miuccia started unveiling Miu Miu’s collection in Paris instead of Milan so that the label does not have to live under the shadow of its bigger sister.

And though Miuccia did the right thing in moving Miu Miu to Paris, it should also be noted that the label have grown on its own even when it was being shown in Milan.

[MARI DAVIS]
Photo by Giovanni Pucci

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