LOS ANGELES, Dec 23, 2008 / FW/ — With more than 5 billion design variations, you can create a Nike Zoom Kobe IV at www. NIKEiD.com that is one-of-a-kind and that is totally YOU. Offering an unprecedented combination of color, material and pattern options, the Zoom Kobe IV marks the first time that a signature Nike basketball shoe is available for customization on NIKEiD.com before it is available at retail.
Beginning on December 25, there will be 24 pairs of the Nike Zoom Kobe IV sold daily on NIKEiD.com until February 1. After February 1, the Zoom Kobe IV will be available in normal capacity on NIKEiD.com.
To celebrate the shoe’s launch on NIKEiD.com, Bryant teamed with NIKEiD design consultants to create two eye-catching color schemes – one with red accents and canyon gold premium leather that he will wear in game action along with a surprise creation.
Bryant will give away 100 pairs of NIKEiD-designed Zoom Kobe IV shoes to lucky fans at the Staples Center just prior to gameday on Christmas. After-School All-Stars in Los Angeles, which provides positive and comprehensive after school programming for kids, will also receive the Nike Zoom Kobe IV as a special holiday gift from Bryant.
The NIKEiD Zoom Kobe IV shoes that Bryant actually wears during the game will be signed and auctioned on ebay.com with 100% of the proceeds benefitting the Kobe Bryant Family Foundation. In addition to the one-of-a-kind shoes, the winning bidder will receive two tickets to a future game and the chance to receive the shoes from Kobe directly.
The Nike Zoom Kobe IV will be available at retail in China beginning January 1, 2009, and throughout the U.S., Canada and Europe beginning early February 2009.