NEW YORK, Jul 23, 2009 / FW/ — Fashionistas, make an addendum on your calendars! During New York’s Spring 2010 season, there will also be catwalk shows at Meatpacking District. M*A*C Cosmetics and Milk Studios had teamed up to present an alternative venue for designers to show.
M*A*C and Milk will offer designers multilayered support including; space for their shows, presentations and press appointments. A designer will also have the option to hold castings, hair and makeup tests and look book shoots at The Milk Building (450 West 15th Street) throughout the duration of Fashion Week.
To date, the designers who have confirmed participation including runway shows, presentations, creative projects, or special events, are: Adam Lippes, Alexander Wang, Altuzarra, Band of Outsiders, Barbara Tfank, Costello Tagliapietra, Erin Fetherston, Pamela Love, Peter Som, Preen, Proenza Schouler, Temperley London and threeASFOUR.
Supporting designers and the fashion community has always been part of both M*A*C and Milk’s DNA and is the driving force behind this project.
The objective for both partners, already entrenched in the fashion and design community, is to create a space where designers, makeup artists, hair stylists, photographers, media, retailers, design schools and students can come together.
The desired result for this collaboration is to inspire new ways of presenting and showing collections in a unique environment, fostering the evolution of Fashion Week in New York.
New York Fashion Week is slated on Sep 10 – 17, 2009.