NEW YORK, Feb 17, 2010 / FW/ — Fresh colors anchored G-Star NY RAW Fall/Winter 2010 collection of luxury denim brand G-Star at the Hammerstein Ballroom last evening. Bright Yellow, Nassau Blue and Car Green complemented G-Star’s traditionally dark palette for coats, jackets and dresses, while luxury new light denim washes were added to the established dark raw denim range.


The unique G-Star signature combination of raw and tough mixed with sophisticated and luxurious could be seen in brightly colored, elegantly tailored coats in heavy gauge, cooked wool, paired with luxury worn-in denim pants.

The runway show featured 30 models on a three-way platform, allowing the guests time to study G-Star’s innovative denim craftsmanship and color-coordinated sets.

Electro-graphic LED screens and a musical mash up complemented the NY RAW collection’s bright colors. A remix of Shocking Blue’s ‘Venus’ provided an energetic finale.

The front row included actress Liv Tyler, the campaign model for G-Star’s upcoming Spring/Summer 2010 campaign. The solo female images selected for the campaign underline G-Star’s commitment to its women’s collection and reinforce its core theme of ‘RAW Elegance.’

Shot by photographer Anton Corbijn, the campaign premieres in NYC during Fashion Week and will be visible in the world’s leading newspapers, magazines, on the street billboards and in-store as of February 17th.

Photos by Edward Colelli

New York Fashion Week Fall 2010

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